Times Square Causeway Bay | Creamy Mami, the Magic Angel Magic Project Pop-up Store Arrives in Causeway Bay. Transforming into a Dreamy "Backstage Dressing Room," the Pop-up Exclusively Recreates the Superstar's Dazzling "ON SHOW" Moments.

Description

The classic Japanese magical girl anime Creamy Mami, the Magic Angel Magic Project Pop-up Store will land at Times Square in Causeway Bay from September 27 to October 14, 2026! Transforming into Creamy Mami's exclusive "Backstage Dressing Room" filled with a romantic 1980s atmosphere, the pop-up store invites fans to step behind the scenes and witness the dazzling moment of Creamy Mami's grand debut. Decorated primarily in a romantic, retro pink and purple tone, the venue features multiple highly ceremonial photo spots, allowing every visiting fan to become a magical protagonist and enjoy a unique, dreamy experience.

In addition to recreating the anime's classic dreamy scenes for photo opportunities, the venue offers a rich selection of "magical supply merchandise." This includes the exclusive release of over 50 new items, as well as limited-edition merchandise directly imported from Japan—such as the "LOVE SUBTLY Retro Series," themed after the anime's ending song, and the "Pixel Art Retro Series," making its debut in Hong Kong. Whether you are a fan of Creamy Mami or a collector of Y2K retro trends, this series of practical lifestyle products and collectible merchandise is not to be missed.

Romantic Pink and Purple Superstar "Backstage Dressing Room": Classic Dreamy Anime Scenes Brought to Life

The pop-up store centers its story around Creamy Mami's exclusive "Backstage Dressing Room." Posi and Nega cast their magic to transform the venue into a superstar's backstage space filled with a romantic 1980s pink and purple ambiance. The site features multiple highly ceremonial photo spots: a shining "ON SHOW" stage lightbox, a giant retro pink full-length vanity mirror, pink high stools, and a Creamy Mami heart-shaped vinyl record decorative wall. Paired with 1:1 life-size standees of Creamy Mami, Posi, and Nega, the setup recreates the superstar's dazzling radiance under the spotlight! The store also features a retro striped tent and pink-and-purple shelving, making fans feel as though they are inside the superstar's backstage lounge while shopping.

Transformation Props and Magical Partners Turned into Trendy Accessories: Venue-Exclusive New Themed Merchandise

This pop-up store features a special series of limited merchandise centered around the themes of "Superstar Debut," "Backstage Beauty," and "Classic Memories." The most beloved transformation props and magical partners from the anime have been turned into highly practical trendy accessories. A brand-new series of "magical practical" lifestyle goods and collectible merchandise is available, covering lifestyle trends, retro apparel, and exquisite stationery to seamlessly integrate Creamy Mami's starlight magic into daily life.

Creamy Mami Limited Edition Color Figure: Featuring her iconic purple hair and a sweet sleeping smile, she wears a specially blended Café limited-edition stage outfit in warm orange and goose yellow. A delightful bonus includes a chubby little flying elephant companion holding a pink microphone.

Morisawa Yuu Limited Edition Color Figure: Showcasing her classic sapphire-blue short hair in a peaceful sleeping posture, dressed in a lively orange-yellow sailor suit and white skirt, perfectly capturing Yuu's innocent everyday moments.

Starlight Transformation Compact Swivel Mirror Keychain: A physical realization of the classic "Star Compact" crafted from high-transparency acrylic. Sliding open the lid reveals a portable makeup mirror with a star-shaped metal clasp. (Times Square Pop-up Store Exclusive)

High-Quality Metal Enamel Pin Set: Detailed baking paint craftsmanship recreates the adorable faces of Creamy Mami, Yuu, Posi, and Nega, as well as the magic wand and transformation compact, framed with a lustrous metal border. (Times Square Pop-up Store Exclusive)

Retro Embroidered Patch Set: Fine lines accurately capture the character silhouettes and magical props. These can be ironed or sewn onto canvas bags, denim jackets, or hats for a DIY retro style. (Times Square Pop-up Store Exclusive)

Colorful Gothic Stained Glass Acrylic Standee: Featuring an arch-shaped Gothic stained glass geometric background that casts dazzling light and shadows under refraction, displaying multiple classic stage looks of Creamy Mami. (Times Square Pop-up Store Exclusive)

Duo-Character Acrylic Standee: Featuring a rare scene of Yuu and Creamy Mami in the same frame alongside Posi and Nega, recreating the pure emotions of childhood.

Retro Art Style PVC Collectible Cards (8 Designs Total): Made of thick, high-quality PVC, the full set includes classic anime scenes such as stage performances, formal gowns, and a back-to-back pose with Yuu.

Dreamy Double-Sided Leather Cardholder: A pastel color scheme with an all-over star and moon embossed pattern and a metal snap button, perfect for collectible cards, Octopus cards, or staff IDs. (Times Square Pop-up Store Exclusive)

Classic Retro Embroidered Hand Towel Gift Box: Packaged in a nostalgic box, containing a high-density pure cotton hand towel finely embroidered with Creamy Mami's portrait and the magic wand logo. (Times Square Pop-up Store Exclusive)

Creamy Mami Graphic High-Transparency Dining Plate / Coaster: A round, high-transparency acrylic piece printed with Creamy Mami's classic microphone pose, ideal as a dining tray or jewelry organizer. (Times Square Pop-up Store Exclusive)

Exclusive Release of Direct-from-Japan "LOVE SUBTLY Retro Series" and "Pixel Art Retro Series"

The Times Square Pop-up Store has specially imported two highly anticipated limited series from Japan. These include the "LOVE SUBTLY Retro Series," modeled after the 1980s City Pop retro line art and black-and-red high-fashion aesthetics from the anime's classic ending theme, and the "Pixel Art Retro Series," inspired by 1980s classic arcade games and making its debut in Hong Kong.

"LOVE SUBTLY Retro Series" Merchandise:

LOVE SUBTLY Retro Scarf: Features a large-scale print of Creamy Mami's classic side profile with striking red and black contrasting typography. (Times Square Pop-up Store Exclusive)

LOVE SUBTLY Retro Metal Clasp Coin Purse: A dark night texture interweaving deep blue and neon red for lightweight storage. (Times Square Pop-up Store Exclusive)

"Pixel Art Retro Series" Merchandise (Hong Kong Debut):

Pixel Art Character Portrait Hair Tie Set: Transforms pixelated characters into exquisite small charms to instantly elevate a Y2K look. (Times Square Pop-up Store Exclusive)

Pixel Art Neon Transparent Pouch (Pink/Yellow): High-transparency PVC material equipped with a colorful metal hook, featuring prints of pixelated Yuu, Creamy Mami, and the classic yellow crepe food truck. (Times Square Pop-up Store Exclusive)

Pixel Art Washi Tape and 3D Puffy Stickers: Packed with pixelated designs of Creamy Mami, the magic wand, Posi, and Nega. (Times Square Pop-up Store Exclusive)

Pixel Art 3D Document Folder: Displays the classic pixelated poses of Creamy Mami and Yuu with striking 3D visual light and shadow effects. (Times Square Pop-up Store Exclusive)

Creamy Mami, the Magic Angel Magic Project Pop-up Store @ Times Square, Hong Kong

Date: September 27, 2026 – October 14, 2026 (Note: Admission is by reservation only from September 27 to October 1. Registration opens on September 26 via https://kingsleycafe.com/)

Updates: Please stay tuned to Kingsley Desserts & Gourmandises' social media platforms (@kingsley_dessert_) for the latest information on reservation arrangements, opening hours, and merchandise.